Custom Plush Packaging & Branding
Take your plush product from finished production to retail-ready presentation with packaging and branding built around your sales channel. New Star Toys supports private-label brands, e-commerce sellers, Amazon FBA programs, retailers, distributors, and corporate gift projects with on-product labels, consumer packaging, barcode systems, and export cartons. You can provide your own packaging artwork or send us your brand requirements and target market so the packaging can be planned alongside the product.
- MOQ from 500 pcs
- Samples in 7–14 days
- Manufacturing since 2004

Custom Packaging for Your Sales Channel






Packaging specifications can be adjusted around the plush size, SKU count, retail channel, and shipping requirements.
Hang Tags & Product Labels
Custom hangtags can carry the details that make a plush product feel finished and retail-ready.






Custom hangtags are particularly useful for character collections, promotional merchandise, retail plush, and licensed-style product lines.
Woven, Printed & Care Labels
Woven Labels
- Woven fabric labels can be sewn into the plush seam and customised with your logo, brand name, or product identity.
Printed & Care Labels
- Material composition
- Washing instructions
- Safety information
- Product identification
- Market-specific warnings where required
Label content can be planned according to the product and destination market.
Barcode, SKU & Amazon FBA Labeling
For marketplace and distributor orders, plan product identification before packing. We can support:
- Barcode labels
- SKU stickers
- Product identification labels
- Polybag labeling
- Box labeling
- Hangtag barcode placement
- Outer-carton markings
For Amazon FBA projects, packaging and labelling requirements can be reviewed according to the product and fulfilment specifications supplied for your order.

Retail Packaging That Is Ready for the Shelf
For products entering physical retail, packaging needs to do more than protect the plush. It also needs to make the product easy to identify, merchandise, and scan. Retail packaging can integrate:
- Custom graphics
- Brand colors
- Product names
- Barcode placement
- SKU identification
- Hangtags
- Display packaging
- Retail boxes

Packaging Material Specifications & Performance Checks
We select packaging materials based on the plush size, retail channel, brand presentation, and shipping requirements. The goal is to protect the product while keeping the packaging practical for retail, e-commerce, and export.
| Packaging Type | Typical Use | Key Benefit |
|---|---|---|
| Printed Paperboard Box | Retail & gift packaging | Strong brand presentation and shelf appeal |
| Display Box | Retail counters & multi-unit displays | Keeps products organized and visible |
| Corrugated Carton | Bulk packing & export | Protects products during handling and shipping |
| Polybag | E-commerce & inventory protection | Lightweight, clean, and cost-efficient |
Labels & Branding Components
| Component | Typical Use | Function |
|---|---|---|
| Woven Label | Sewn into plush | Permanent brand identification |
| Care Label | Product compliance | Materials, washing, and safety information |
| Hangtag | Retail presentation | Branding, product story, pricing, barcode |
| Barcode / SKU Label | Retail, FBA & distribution | Inventory and fulfillment identification |
Printing Options & Packaging Review
Packaging can be customized with:
- Full-color brand artwork
- Logo and character graphics
- Brand-specific color matching
- Barcode and SKU placement
- Product information and warning labels
- Private-label artwork
- Retail and gift presentation designs
Before packing, we review the packaging for:
- Product fit and shape protection
- Box and carton strength
- Label and barcode accuracy
- Polybag and warning-label requirements
- SKU separation
- Carton quantity and markings
- Export and shipment readiness
Gift Packaging for Premium Presentation
For corporate gifts, character launches, seasonal collections, and premium plush lines, gift packaging can create a stronger presentation than standard protective packaging. Options can include:
- Custom-printed gift boxes
- Color boxes
- Branded inserts
- Character graphics
- Logo placement
- Product-specific packaging layouts
The packaging can be coordinated with the plush colors, character artwork, and brand identity for a more consistent unboxing experience.

Private Label Plush Packaging
Build the finished product around your own brand rather than the factory's identity. Private-label options can combine:
- Woven brand labels
- Printed care labels
- Custom hangtags
- Branded polybags
- Custom color or gift boxes
- Barcode and SKU stickers
- Custom outer cartons
This is suitable for brands that want inventory prepared under their own name, artwork, packaging system, and retail identity.

Packaging Artwork & File Support
Already have your packaging design? Send your artwork along with the project requirements.
Supported design inputs can include:
- AI
- PSD
- JPG
- PNG
You can also specify your target market, such as the USA, Canada, EU, UK, or Australia. This helps us consider relevant care labels, warnings, barcodes, and packaging requirements during development.

Packaging MOQ & Cost Factors
Standard custom projects can start from 500 pieces, but packaging requirements can affect both the final MOQ and unit cost. Key factors include:
- Packaging type
- Box size
- Printing complexity
- Number of SKUs
- Custom hangtags or labels
- Barcode requirements
- Gift or display packaging
- Order quantity
A simple polybag and hangtag setup generally has different production requirements than a fully printed retail or gift box.
Packaging Testing & Validation
Carton & Compression Review
Outer cartons and retail boxes are checked for fit, stacking strength, and product protection so the plush is not excessively compressed during storage or international transport.
Moisture & Packaging Integrity
Polybags, boxes, seals, and printed surfaces are reviewed for cleanliness, closure quality, moisture protection, and material condition, especially for long-distance export orders.
Handling & Transit Protection
Packaging is evaluated to reduce damage from normal warehouse handling, carton movement, and freight transport. Extra protection can be considered for plush with delicate accessories or structured parts.
Final Pack-Out Inspection
The finished pack is checked against the approved specification for product quantity, packaging style, label accuracy, SKU separation, carton configuration, and shipment readiness.
International Shipping for Your Plush Order
Once production and final QC are complete, we can help coordinate international shipping and export documentation for your custom plush order.
Shipping support can include:
- Commercial invoice
- Packing list
- Export documentation
- Freight coordination
- Shipment tracking
- FOB, EXW, CIF, and DDP terms
We support deliveries to major markets across North America and Europe, helping move your order from factory to final destination with fewer logistics steps to manage.

Build a Retail-Ready Plush Product
Send us your plush design, brand assets, packaging artwork, target market, and sales channel. We can help combine the right labels, hangtags, retail packaging, private-label branding, and shipping cartons into one production plan.
