Plush Toy Manufacturing Solutions for Brands, Retailers & Product Businesses
New Star Toys has been providing plush solutions since 2004. We support brands, retailers, IP owners, e-commerce businesses, and startups across 30+ countries. Our factory is based in Yancheng, Jiangsu, China. We handle design development, pattern engineering, prototyping, bulk production, QC, packaging, and export coordination.
We support standards such as ASTM F963, CPSIA, and EN71. We also have 200+ skilled workers. Selected projects start from 500 pieces. Production capacity reaches up to 8 million pieces per month.
Our OEM and ODM solutions support needs such as:
- Character accuracy
- Private-label branding
- Market compliance
- Low-MOQ product testing
- Repeat production
- Large-volume scaling
Find the Right Plush Solution
Plush Solution for Toy Brands
Toy brands need more than a one-time production run. They need a manufacturing partner that can maintain product consistency across multiple SKUs, markets, and repeat orders.
New Star Toys supports long-term plush programs with:
- Scalable bulk production
- EN71, ASTM F963, and CPSIA compliance support
- Multi-stage quality control
- Approved golden sample production reference
- Batch-to-batch SKU consistency
- Custom fabrics, colors, embroidery, and accessories
- Retail-ready packaging
- Repeat-order manufacturing
This is suitable for brands building core plush collections, seasonal ranges, character lines, and long-term retail programs.
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Plush Solutions for E-commerce Brands
E-commerce plush products need to arrive ready for fulfillment, marketplace intake, and customer delivery. We support both Amazon FBA sellers and Shopify/DTC brands.
Amazon FBA Sellers
Production and pack-out can be prepared around marketplace requirements, including:
- Polybag packaging
- Applicable suffocation warnings
- Barcode and SKU labeling
- Carton labeling
- Protective master cartons
- Retail-ready product packaging
- Export and compliance documentation
Shopify & DTC Brands
For direct-to-consumer brands, packaging also needs to support the brand experience. Options include:
- Private-label plush
- Custom gift boxes
- Woven labels
- Printed hangtags
- Brand inserts
- Custom polybags
- Branded retail packaging
This gives DTC businesses more control over both the product and the unboxing experience.
Plush Solution For IP Owners & Licensing Companies
Licensed characters require tighter control than standard plush development.
We convert 2D artwork, character sheets, digital renders, or existing IP assets into production-ready plush while protecting the character's visual identity.
Key capabilities include:
- Pantone color matching
- Character proportion control
- Facial-detail accuracy
- Embroidery and printed markings
- Custom clothing and accessories
- Controlled sampling
- Multi-stage approval
- NDA support
- Confidential handling of proprietary artwork
The approved sample becomes the physical reference for bulk production and future repeat orders.
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Plush Solution For Corporate Promotional Campaigns
Custom promotional plush can turn your logo, mascot, or campaign idea into a branded product.
Ideal for:
- Trade shows
- Product launches
- Corporate gifts
- Event giveaways
- Seasonal campaigns
Options include mascot plush, 10 cm keychains, logo embroidery, Pantone colors, custom accessories, and gift packaging. Production can be planned around your budget, quantity, packaging, and delivery date.
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Plush Solution For Retailers & Wholesalers
Retailers and wholesalers need stable output, consistent packaging, and reliable replenishment.
New Star Toys supports high-volume retail programs with:
- Bulk production
- Multi-SKU manufacturing
- Retail-ready packaging
- Display boxes
- Barcode and SKU labels
- Master-carton planning
- Compliance documentation
- Export paperwork
- Repeat-order fulfillment
- Global shipping coordination
This helps buyers move products from factory production to retail shelf or warehouse intake with fewer handoffs.
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Plush Solution For Startups
Startups often need to validate a product before committing to a large inventory position. Our startup-focused development process supports smaller initial custom runs and faster product validation.
Key advantages include:
- Starting MOQ from 500 pieces
- 2D-to-3D plush development
- Pattern engineering
- 7–14 day standard prototyping
- Material selection support
- Sample revisions
- Packaging guidance
- Production feasibility review
You can start with a sketch, AI-generated image, reference photo, logo, 2D artwork, or digital render. A finished technical package is not required at the beginning.
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Built for Small Launches and Scalable Growth
New Star Toys supports both early-stage validation and large-volume production.
MOQ
From 500 pieces
Sampling
Typically 7–14 days
Production Capacity
Up to 8 million pieces/month
Experience
Manufacturing since 2004
Team
200+ skilled workers
Markets
30+ countries
NDA
Available upon request
Shipping
EXW, FOB, CIF, DDP
This gives buyers room to start with a controlled order and scale into larger programs without changing manufacturing partners.
Start With Your Business Goal
Send us your artwork or concept, quantity, target market, packaging needs, and business model. Our team can recommend the right OEM or ODM route, MOQ, sample plan, manufacturing specification, compliance scope, packaging, and delivery structure for your project.