Crafting Joy, One Plush at a Time
For over two decades, Newstar Toys has been the trusted manufacturing partner for the world's most beloved plush toy brands.
22 Years of Crafting Joy
Yancheng New Star Toys & Fashion Co., Ltd. has been a trusted name in plush toy manufacturing since 2004. With state-of-the-art facilities and a dedicated team of 200+ skilled artisans, we deliver exceptional quality for brands worldwide.
Our commitment to sustainable practices, eco-friendly materials, and rigorous quality control makes us the preferred OEM/ODM partner for leading brands across Canada, USA, and Europe.
Mission, Vision & Purpose
Our Mission
To deliver exceptional plush products that bring joy to children and families worldwide, while empowering brands to grow with confidence.
Our Vision
To be the world's most trusted and sustainable plush toy manufacturing partner — known for quality, integrity and craftsmanship.
Our Purpose
To turn imagination into huggable reality — combining artistry, innovation and care in every stitch we make.
From a Small Workshop to a Global Partner
What began in 2004 as a modest workshop in Yancheng has grown into a globally recognized OEM/ODM plush toy manufacturer trusted by leading brands across three continents.
Our journey is built on craftsmanship, curiosity, and care — the same values that shape every product that leaves our factory floor today.
With 200+ skilled team members and 8,000 m² of modern facility space, we combine traditional handcraft with modern production to bring your designs to life — beautifully, safely, and on time.
Start Your Project22 Years of Milestones
Company Founded
Yancheng New Star Toys & Fashion Co., Ltd. opens its doors with a small team of passionate artisans.
First Global Client
Secured our first export contract serving brands across Europe and North America.
Factory Expansion
Doubled production capacity with a new state-of-the-art 8,000 m² manufacturing facility.
Sustainability Pledge
Transitioned to recycled fillings and eco-friendly fabrics across the entire product line.
Certified Excellence
Achieved key certifications, reinforcing our quality leadership across global markets.
22 Years Strong
Celebrating 22 years with 500+ happy clients across 30+ countries worldwide.
Our Core Values
Passion for Craft
Every plush we make carries the love and dedication of our skilled artisans.
Sustainability
Eco-friendly materials and responsible practices guide every decision we make.
Quality First
Uncompromising quality standards from raw materials to finished product.
Partnership
We treat every client as a long-term partner, not just a transaction.
Trusted Quality, Certified Safety
Every plush we make is engineered for safety, durability and joy — and backed by globally recognized certifications.
Quality & Certifications
Rigorous Testing
Every product undergoes multi-stage quality inspection before shipping.
Eco-Friendly Materials
Recycled fillings, organic fabrics, and non-toxic dyes used throughout.
Third-Party Audits
Regular independent audits ensure compliance with international standards.
Full Documentation
Complete testing reports and certifications provided with every order.
Our Certifications
6 Layers of Quality Inspection
From raw material check to final shipment audit — every product passes through six rigorous quality gates.
Visual Inspection
Every piece is hand-checked for stitching, symmetry, color accuracy and surface defects.
Tactile & Stitch Test
Seam strength, embroidery and attachment durability verified by trained QC staff.
Material Analysis
Lab tests for fiber composition, flammability and heavy metal content.
Wash & Color Fastness
Washing, rubbing and lightfastness tests to ensure long-lasting colors.
Chemical Safety
Phthalate, formaldehyde and azo-dye testing per EN71-3 / CPSIA standards.
Mechanical Safety
Pull, tension and small-parts testing for child-safe construction.
What Goes Into Every Plush
Super-Soft Plush
PV plush, minky, short pile and long pile fabrics in 100+ colors.
Eco Fillings
Recycled PET fiber, PP cotton and certified hypoallergenic fillings.
Safety Eyes & Noses
ASTM F963 compliant plastic and embroidered eye options.
Embroidery Thread
Polyester thread tested for color fastness and pull strength.
Trims & Accessories
Ribbons, tags and packaging meeting global child-safety standards.
Eco Packaging
Recyclable cartons, FSC paper hangtags and biodegradable polybags.
Crafted With the Planet in Mind
We're committed to reducing our environmental footprint at every stage — from sourcing recycled fibers to using eco-conscious packaging.
Globally Trusted Testing Partners
Every shipment is independently verified by world-class testing laboratories before leaving our facility.
Quality You Can Hug With Confidence
Request our compliance documentation pack — including certifications, test reports, and material data sheets.
Inside the Newstar Toys Factory
Step inside our production facility and watch our skilled artisans bring plush designs to life.
Built for Scale, Designed for Detail
Let's Build Something Huggable Together
Whether you have a sketch, a sample, or just an idea — our team is ready to bring it to life.