Plush Customization Services for Brands & Businesses
Build your plush product around your brand with flexible customization and direct factory support. Since 2004, New Star Toys has helped international buyers develop products with custom sizes, fabrics, Pantone colors, embroidery. We can do printing, accessories, electronic features, labels, and packaging. Selected projects can start from 500 pieces, with standard sampling typically completed in 7–14 days.
- MOQ from 500 pcs
- Samples in 7–14 days
- Manufacturing since 2004
Custom Size & Shape
Choose the size and proportions that best fit your product and use case. We can develop plush products from compact keychain sizes under 15 cm to large character plushies 40+ cm, with featured projects commonly produced at sizes such as 10 cm, 24 cm, 25 cm, and 55 cm.
You can also customize:
- Head-to-body proportions
- Arms, legs, ears, tails, or wings
- Sitting, standing, or custom poses
- Character-specific shapes and silhouettes
Sustainable fabrics
- Organic Fabrics – For selected eco-focused projects
- Recycled Fabrics & rPET – Recycled polyester options for sustainable product lines
Custom Fabric & Materials
Available material options include:
Core fabrics
- Velboa – Short-pile, soft, and durable
- Minky – Smooth, cozy, and premium-feel
- Fleece – Clean with a light textured finish
- Short Plush – Versatile for standard plush production
- Long Plush – Adds a softer, fuller texture
- Faux Fur – Ideal for long-haired or high-texture designs
- Velvet – Smooth sheen for premium or collector products
- Sherpa – Thick, fluffy, and highly tactile
Custom Colors & Pantone Matching
Match your plush product to your brand identity or character artwork with precise Pantone color matching.
You can customize:
- Brand-specific colors
- Character-specific shades
- Multi-color fabric panels
- Contrast sections
- Custom color combinations
Embroidery & Printing
Add the character details, graphics, and branding that make your plush product recognizable. Use embroidery for details that need a clean, durable finish, such as:
- Eyes and facial features
- Logos
- Character markings
- Text and small decorative elements
Use printing when the design needs larger graphics, complex patterns, gradients, or detailed artwork across the fabric surface.
We can match the embroidery or print style to your fabric, character design, and brand requirements so the final result stays clear and consistent.
Clothing & Accessories
Give your plush character a more distinctive look with custom clothing and physical accessories designed around the character or brand.
Options can include:
- Custom outfits and uniforms
- Ribbons, hats, bags, and decorative accessories
- Ears, wings, tails, or horns
- Removable or sewn-on details
- Brand-specific character accessories
Custom Labels & Tags
Add your brand and product information directly to the plush with custom labeling options. Available options include:
- Woven labels
- Sewn labels
- Care labels
- Printed hangtags
- Brand tags
- Barcode labels
- SKU stickers
Labels and tags can be customized to match your branding, retail requirements, and product identification needs.
Sound & Electronic Features
Add functional elements to make your plush product more interactive or sensory-focused. Available options can include:
- Sound chips – Play preset sounds or short audio
- Music modules – Add music or themed sound effects
- Voice playback – Integrate recorded voice or message playback
- Light features – Add LED lighting to selected areas
- Magnets – Support attachable or interactive parts
- Weighted elements – Adjust weight and feel for sensory or comfort-focused designs
These features can be planned around the plush size, internal structure, safety requirements, and intended use.
The Concept-to-Production Workflow
You do not need finished CAD or vector files to start. Send a rough sketch, character description, reference image, color direction, or functional requirement, and we can develop it into a production-ready plush product.
Share Your Idea
Send your artwork, references, dimensions, or product requirements.
Design Planning
We review feasibility, materials, size, colors, construction, and key features.
Bulk Production & QC
The approved design moves into cutting, sewing, stuffing, assembly, and quality control.
Packing & Delivery
Finished products are packed with your branding and shipped under FOB, EXW, CIF, or DDP terms with export documentation.
Simple & Secure Payment Methods
New orders begin with sampling at $100 per style. This sample fee is refundable once the sample is approved and the bulk order is placed.
For mass production:
- 30% deposit before production starts
- 70% balance before shipment
- Goods are shipped after the full payment is completed
Commercial Terms & Production Capacity
We support both growing brands and high-volume buyers with flexible order requirements and scalable production. Standard custom projects can start from 500 pieces, while the exact MOQ depends on the product specifications.
MOQ may vary based on:
- Size and fabric selection
- Construction complexity
- Accessories or functional features
- Packaging requirements
- Number of SKUs
For larger programs, our production capacity can reach up to 8 million pieces per month.
Your custom artwork, characters, and proprietary designs can also be protected through a non-disclosure agreement (NDA) upon request.
International Shipping for Your Custom Order
Once production and final QC are complete, we can help coordinate international shipping and export documentation for your custom plush order.
Shipping support can include:
- Commercial invoice
- Packing list
- Export documentation
- Freight coordination
- Shipment tracking
- FOB, EXW, CIF, and DDP terms
We support deliveries to major markets across North America and Europe, helping move your order from factory to final destination with fewer logistics steps to manage.
Why Choose New Star Toys for Plush Manufacturing?
- 01
22+ Years of Plush Experience
Since 2004, you've been able to work with a manufacturer that understands the details behind custom plush production, from design development to bulk orders.
- 02
Made for International Markets
If you're selling in North America or Europe, you can get support with applicable safety requirements, testing, export documentation, packaging, and international shipping.
- 03
7–14 Day Prototype
You can move from your design to a physical plush sample in approximately 7–14 days
- 04
45-Day Production Lead Time
After the final sample is approved, standard bulk production takes approximately 45 days, depending on order quantity and product complexity.
- 05
Trusted by 500+ Brands Worldwide
New Star Toys has worked with 500+ brands across 30+ countries, supporting businesses with custom plush manufacturing for different markets.
Build Your Plush Your Way
Send us your artwork, reference image, character idea, or product brief and tell us how you want it customized. We'll help you match the right size, fabric, colors, embroidery, features, labels, and packaging to your product requirements.